Evaluation: Question 5

How did you attract/address your audience?

After completing the introduction to our product, we sent out an Online Questionnaire to people we knew had viewed it, asking them their age, gender, what films they'd normally watch and how they heard about our product. We received 10 Responses in total.  

Our collected data showed that :

85.7% of the people who answered our survey were between 16 and 19 years of age. This statistic shows that we have successfully hit our target audience, as we were aiming for people within Group E, aged between 15 and 20.

Out of interest, we included a question asking their Gender, to see who was more interested in our production - who we appealed to more. We originally aimed to interest Females, more than males with this product, by using a Female actress. Interestingly, our survey showed that more males than females answered our survey, with 71.4%.

Within our survey, we asked how the viewer heard of our production. 57.1% of the people said they heard of out product through word by mouth, and other said Friends of the producers - Matt and I. This to me, indicated that we should have advertised more, to spread the word of our production.

We attempted to address our audience by using a teenage actor - Heather - for our main character. We did this as it provides the audience a character they can relate to in terms of emotions. The teenage audience will be able to relate to the main character, better than someone of an older age, as they are the same age.

(Our group has completed the same evaluation as we all contributed equally to each post.)